When it comes to music, “Koballism” has never been more popular than it is right now, thanks to the arrival of Christian publishers like Kobalt Music Publishing.
The duo launched their own independent label, Kobalt, back in 2013.
The two-year relationship, which was initially called Kobalt Entertainment, saw Kobalt publishing hits from artists such as the Chainsmokers, Skrillex, Calvin Harris, and many more.
“The concept for Kobalt was to bring the best out of all of the artists we have at Kobalt,” Kobalt co-founder Christian Liedtke said in a press release.
“The idea behind Kobalt is that they have the ability to take the best elements of each artist and bring them together into something that is unique.
They bring the unique to all the artists and their fans.”
Liedtkes first song, “Fifty Shades of Grey,” has already been released on Kobalt.
“Alicia Keys” is another one of the titles that has been featured in the Kobalt catalogue, with a track titled “Fulcrum” featuring the British singer-songwriter.
“Kubrick” has also been a big hit for Koball.
“You’re the most important person in the world, you’re the first to know what is happening, you know where the problem is, you have all the answers,” Liedts bandmate Matt Coker told the New York Times in 2017.
“That’s really what it’s all about.”
Kobalts release has also reached some of the biggest names in music.
“Folks in the studio,” is a song that the Chainsmiths recently put out on Kobalts new imprint.
“I want to be known for that song, so if people don’t know that song then they’re not gonna get it,” Coker said.
“If they don’t get it, then it’s not worth paying attention to.”
For Kobalt’s future, Lieds team is also looking to expand beyond their original work.
“We want to continue to release a lot of new music, and to make a big push into a whole new genre of music,” Lies said.
It is a move that Kobalt hopes will pay off in the long run.
“With the popularity of Christian publishing, we want to get even more into that world, and it’s a very unique genre to be in,” Kobaltz co-CEO and founder, Scott Wylie, told Fox Sports.
“They have the opportunity to take a lot more of our songs and make them into their own brand of music.
I’m very excited about that.”
The first Kobalt release, “Aerosmith: A Journey in the Stars,” was a hit with the American pop music fans and fans of Christian music.
Kobalt also released the first “Ace of Spades” and “All My Loving,” which were featured on Christian albums.
Kobtalis music also has the ability, thanks in part to Christian publishing and the success of the label, to bring out the best in the Christian artists.
“As a Christian, I really look up to what Christian music does, and what Christian artists do, and we have such a great connection with the artists that are Christian artists,” Lydkes co-author Christian Lidenke said.
Kobtalis also has a deep relationship with Christian publishing.
“Christian publishing is a huge part of our business.
We do have relationships with Christian publishers.
It’s not just publishing an album, it’s publishing an artist’s record and a Christian label.”
While Christian publishing is the biggest player in the music business, Kobtal has a strong connection to Christian artists as well.
“One of the reasons that Kobtal is so successful is that we have the most loyal Christian publishing partners in the industry,” Lidenkes co in.
“Because Christian publishing has a very strong relationship with them, that is a real plus.”
While the Christian publishers have always been the ones that have helped Kobalt to succeed, Lidenks co-director of publishing and sales, Chris O’Dowd, says that they are not the only ones who help the Christian music industry succeed.
“It’s not that Christian publishers are better than Christian artists; they’re just better at it,” O’Ds co-chairman and CEO, Chris A. O’Malley said.
O’Malley believes that Christian publishing companies, like Kobalt, have the right to make money from their music.
The Christian publishing industry, which has a history of producing hits, is a key part of Kobalts success, he said.
“We are really excited about this opportunity because Kobalt Publishing is really about creating a brand,” Oalmands co-president and CEO Christian Lydke said on Fox Sports on Thursday.