The technology giant has developed a tool that allows it to track players in real-time, using its own proprietary data, a source close to the company said.
The new tool was unveiled last week by Mark Zuckerberg in his first major speech as Facebook CEO.
Facebook is currently the most widely used player tracking tool in the world, with more than 60 billion users, according to data from analytics firm Gartner.
The company has been using Google Analytics since 2015 and is now using it to analyze data from more than 100 million users.
According to the source, Facebook’s new tool is not an official tool, but is a new development that Facebook is continuing to use to help improve its business.
The source said that it does not require Facebook to disclose any of its data to Google or other companies.
The source said the tool uses data that is gathered by Google Analytics, and that it is not part of Google’s internal product.