Amazon is announcing a new publishing strategy this week that will allow the online retailer to get its books into the hands of as many as 50 million people.
The move comes as Amazon is facing criticism from both critics and the public about its publishing practices.
“I think what you’re seeing is a significant shift from how we operate in the retail space to how we’re operating as a publishing platform,” Amazon Publishing Chief Product Officer Kevin McInerney said during an earnings call Tuesday.
“We’re now publishing on Amazon and we’re not publishing on a retail platform, we’re publishing on the Kindle.”
It will take time for Amazon to release a full list of titles it’s offering, but the company is already working on its publishing plan.
Amazon announced the publishing changes Tuesday, but it also outlined some of the changes in more detail.
It said it’s moving its publishing team to a “new headquarters” in Seattle, and will have “an even bigger publishing team than we have now.”
Amazon is not releasing details on the new headquarters, but CEO Jeff Bezos has said Amazon has plans to bring “the full power of Amazon’s publishing team” to the company.
The company will also shift its sales force to Seattle, as well as the number of people it’s paying to work at the new Seattle headquarters.
Amazon said it plans to have “a greater impact” in the industry, and it will “provide a more personalized experience for consumers and authors alike” with new content, including a “full-time, paid, content production team” that will focus on “creating the best content in the marketplace.”
Bezos said the team is working on a plan to “create the best way for authors and readers to find the best books in the world,” but he didn’t elaborate on that statement.
Amazon will have a team of more than 50 people, including marketing, marketing, sales and public relations, the company said.
The team will be based in Seattle.
The change will also bring Amazon’s print and e-book publishing teams under one roof.
Amazon also plans to open new stores in the U.S. to support its new strategy.
Amazon is also planning to create a new website in 2018 that will serve as an Amazon portal for authors.
Bezos has previously said Amazon plans to offer free books to its authors in the future, but Amazon said Tuesday that the company will not make any new commitments on that front.