By Chris O’Leary/Senior Staff WriterLulu, one of the biggest digital book retailers in the world, is now offering a new book marketing strategy to its customers.
The strategy includes an app, Lulu Book Manager, which enables readers to find and buy books on Lulu through its website.
The app also lets users manage the book and track their progress.
The launch of LuluBook Manager coincides with the publication of a new, much more detailed ebook book, “Brick by Brick,” from the company’s founder and chief executive officer, Richard M. Reed.
Reed’s book, which is slated to be published this year, is based on his own experience with brick-and-mortar retailers.
“When I was in college and in graduate school, we had the best salespeople in the industry, and I learned a lot about the industry and how to be successful at it,” Reed told ESPN Clic.
“And I learned that there are two types of books.
There are books that are the best-selling books, and there are books, that sell well but are a small fraction of the sales.
And I was like, what do I do to make sure that my books get the best of both worlds?
So I started thinking about how do I get the sales that I want while at the same time being able to be the best bookseller in the country?”
Reed’s goal is to sell 1.2 million books a year, or 10% of the book market.
Reed said he wants to be able to sell a “big book” that will sell 1 million copies.
That means he wants his books to sell more than just his own, which would mean he has to do more than simply advertise on his site.
He needs to sell well enough to have an established business model.
He has a book, the first book from Reed’s “Tropic of Capricorn” series, that sells 2 million copies a year.
“There’s no better way to get books to market than by doing something really innovative and cool,” Reed said.
The new strategy includes “branding” — which means using images of LULU products in an online store to sell the books.
It also includes a new app, which Reed said enables readers who do not have an account to get a book on their smartphone or tablet and then track the book’s progress.
Reed also said Lulu will also introduce “book reviews” — where a user can rate the books of others, in the hope that others will choose to buy the books that they like best.
Reed wants the new book and book review features to “create a very unique experience for Lulu customers,” which he said could be a “game changer” for the book business.
“It’s the first time I think we’ve ever been able to do something like this in the book industry, to get people to use the same kind of experience for themselves,” Reed added.
“This is really a way for us to really make Lulu a part of the experience, a part that they can have as an individual, and to make it easier for them to come to us with any questions they have.”
For now, LULIOS book is not available on the Lulu app, but Reed said the app is on the way to adding it soon.
Reed added that Lulu has not yet identified a publisher for the new “Bricks by Brick” series.
Reed, who has been in the business for 30 years, said he hopes that the book will be a hit, but that he hopes LULUs book reviews will help boost the sales of the new books.
Reed and his co-founders, Stephen T. Davis and Michael G. Orenstein, also said they are excited to see the success of the app.
“The more Lulu gets out there, the more people will find it,” Davis said.
“They’re going to start building up their libraries of books, which are going to be a great way for them as publishers to get into the market.
It’s going to give them a really great opportunity to compete against other publishers.”
Reed said that LULULI books are “the best-seller in America” for digital book sales, but he said he also believes the company is “in the right place at the right time.”
“I don’t see that [selling 1 million books per year] as being a problem, because I think there’s a really good opportunity to grow the business,” Reed stated.
“I think Lulu is going to grow very quickly, and we’re going be a leader in that.”
Reed also pointed out that Lulais “big books” are “just as good or better” than its smaller books.
He said LULUI books “have more depth and more complexity than what we’re selling, and it’s going be easier for people to