The free ebook market has been a major driver of the Kindle book business, but a new report says that Amazon is increasingly dominating the market.
According to the research firm eMarketer, in the third quarter of 2017, Amazon was the leading ebook seller in the United States, beating out Barnes & Nobles.
The company, which sells more than 30 million books a year, is expected to have more than $2 billion in annual revenue in 2020.
But Barnes & Novell is on track to be the dominant player for the next few years.
Amazon has been growing at a faster rate than any other e-book seller, said Craig Ericson, vice president of eMarketers research, which specializes in the book market.
E-book sales in the U.S. grew by 10% in the three months ending June 30, and by 25% in fiscal year 2019, Ericsun said.
The growth rate is expected in the second half of 2020.
Amazon’s ebook sales are also growing, as more people have become interested in reading books online, Ericson said.
Amazon was the second-largest ebook seller after Barnes &Novell in the first half of 2017.
But as more books have been sold digitally and as more consumers turn to e-readers, Amazon is poised to become the dominant seller, Ericauson said.
Barnes & Noble, meanwhile, is growing at about 7% annually and is expected be the third-largest book seller in 2020, according to eMarkets analysis.
Amazon, which is also a part owner of Barnes & novell, is poised for the largest share of e-books in 2020 as well, Ericason said, predicting a 12% share of total ebook sales in 2020 that will come from Amazon.